“After gained experience as an in-house designer at industrial design and interior architecture firms, there was one thing in common that I discovered: design for people is complicated.”
People are always seeking for recognition and existing in the coarse of the reality of society. Some are superstitious or very unpredictable. Others are curious and looking for new opportunities. Understanding the context, such as daily habits, cultural values, and living environments, is just as important as the final design solution. As a designer, I translate these abstract complexities into design solutions that work for many people as possible. Design that is adaptable, personalizable, and identical for the user. Starting with asking the right questions to each kind of design challenge.
As an engineer, I push the boundaries of long-lasting design with impact-resistant materials or constructions, locally manufactured with the newest additive manufacturing technologies. With brand and engineering strategy, my colleagues and I create an outstanding design solutions within the feasible terms.