Amsterdam-based Dutch Design label, Cartoni Design, offers people a wide range of furniture designs made from sustainable materials. The label inspire customers how do you deal responsibly with raw materials, people and the environment without sacrificing quality and aesthetics.
Cartoni Design attended during the Milan Design Week 2019 and asked Studio Kevin Shek to create new Computer Generated Images for their promotional content, such as their website, catalog folders, and press purposes. We worked closely with Cartoni Design to understand their brand experience, which is needed for the final images. A generated image represents the product functionality and brand identity.
The materialization, lighting and environment setup are defined in collaboration with Cartoni Design, to ensure that the images are in line with the existing products. The images are rendered at High Definition formats and are highly adaptable for multiple purposes. A selection of the final images are shown below.