Design consultacy, user perspectives and clear communication. These are the fundamental basis of innovative design.
In collaboration with clients, we create or specify brand directions, based on business goals, company’s vision and target group values. Therefore, the final design solution will represent these values of the company.
We are a team of highly skilled designers, engineers, and creators, specialized in designing physical brand solutions. We work closely with clients and we are transparent about the design process.
We develop new innovative concepts into mass production products. We always think three steps ahead by using Strategic Engineering. With our tools, we help to realise new products for the global market.
1 Creative Strategy Framework
During the first meeting with the client, we ask questions regarding the goals, facts and vision from the client. We discuss the possible strategies or brand directions, challenges and the design process.
List of objectives
Vision or brand exploration
2 Context Research
When the vision and objectives are defined, we start to create multiple Art Directions, which includes target groups, personas, brand values, and design directions. This will transform visions and thoughts into a more tangible way.
In this phase, we explore new ideas or possibilities for the final product, based on the chosen Art Direction. We are aware of the latest trends and technological developments to ensure that we generate relevant ideas.
Future trend analysis
2D and physical sketches
4 Concept Design
Based on the feedback sessions with the client, we iterate and evaluate the best ideas and develop them into refined concept designs. The concepts will be presented with the Art Direction and target groups, so the client receives a total overview of the product experience.
Materialisation, color and finish
5 Product Development
During this phase, we transform a concept into a mass production-ready design. We use different engineering strategies to find the best technical solution, based on the client budget, sourcing feasibility and build quality of the product. Together, we guide the client with the product development process.