With experience and knowledge in Mass Production and Artistic Research, we create product design solutions based on your vision, brand and target group values.
In collaboration with clients, we create or specify brand directions based on business goals, visions, and target group values. We help you to define the core problem before designing the final solution.
We design consumer products and systems that solve problems from the consumer and business perspective. The new concepts are based on consumer insights, business goals, and sustainability criteria.
We develop new innovative concepts into mass production products by using Strategic Engineering. We use the latest prototyping technology to ensure the feasibility of the design.
1 Creative Strategy Framework
During the first meeting with the client, we ask questions regarding the goals, facts and vision from the client. We discuss the possible strategies or brand directions, challenges and the design process.
List of objectives
Vision or brand exploration
2 Context Research
When the vision and objectives are defined, we start to create multiple Art Directions, which includes target groups, personas, brand values, and design directions. This will transform visions and thoughts into a more tangible way.
In this phase, we explore new ideas or possibilities for the final product, based on the chosen Art Direction. We are aware of the latest trends and technological developments to ensure that we generate relevant ideas.
Future trend analysis
2D and physical sketches
4 Concept Design
Based on the feedback sessions with the client, we iterate and evaluate the best ideas and develop them into refined concept designs. The concepts will be presented with the Art Direction and target groups, so the client receives a total overview of the product experience.
Materialisation, color and finish
5 Product Development
During this phase, we transform a concept into a mass production-ready design. We use engineering strategies to find the best technical solution, based on the client budget, sourcing feasibility and build quality of the product.